Advertising Campaign
Grounded in the organization’s mission and values, a new brand platform—On Purpose—was developed through consumer research and strategic sessions.
The advertising theme line, “Our Purpose. Your Home,” was derived from this new brand positioning. It emphasizes The Wesleyan’s commitment to providing a rich, fulfilling lifestyle for residents by focusing on holistic well-being—nurturing the body, mind, and spirit.
“Our Purpose” underscores The Wesleyan’s dedication to enhancing residents’ lives, while “Your Home” personalizes this commitment, suggesting a place of belonging and comfort. It signifies that The Wesleyan is not just a residence but a true home where personal connections and community thrive.
The line also reflects The Wesleyan’s focus on customization and independence, allowing residents to shape their living experience according to their preferences. It conveys the organization’s role in providing emotional and spiritual nourishment, making residents feel valued and cherished.
“Our Purpose. Your Home.” encapsulates The Wesleyan’s mission to create a nurturing environment where residents can live fully and happily, supported by a community that shares their values.
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ClientThe WesleyanServicesBranding and visual identity, Advertising, Print communications, Direct marketing, Online and interactive, Marketing strategy consultation, Creative visualizationTagsB2C, recruitment, advertising, branding, print, digital