Creating a distinct brand identity allows a company to consistently communicate their unique value proposition and establish a memorable visual appeal.
LiveSure provides an online platform that allows users to compare different quotes from leading insurance agents and companies. Their service aggregates quotes for home, auto, and life insurance, as well as other types of coverage. Their direct selling marketing model recruits independent representatives who create their own “Guardian” sales networks to advocate on behalf of the program to insurers and prospective customers.
To help LiveSure establish their presence in a competitive market and recruit their sales team, Korzenowski Design worked closely with leadership and listened to their goals to create a unique brand identity and marketing communications visualization strategy.
Supporting both B2B and B2C marketing strategies, Korzenowski Design provided LiveSure with a dynamic logo, informational pitch presentation systems, website graphics and educational collateral aimed at franchisees and customers. Additionally, we designed a POP kiosk for car dealerships that helps new car buyers calculate the best auto insurance rate for their vehicle.
The end result successfully branded a market disruptor as an established but edgy champion for customers looking to save money on insurance.
ClientLiveSureServicesBranding and visual identity, Print communication, Online and interactive, Marketing strategy and consultation, Creative visualizationTagsB2C, B2B, Logo, Branding, POP
