Digital Design
In addition to being a Chicago fixture, Wrigley is the largest manufacturer and marketer of chewing gum in the world. They are also the leading force in one of the widest-reaching oral health programs in the world—The Wrigley Oral Health Program operates in 47 countries. Through this program, Wrigley equips dentists and hygienists with resources and educational materials to help them teach the oral health benefits of chewing sugar-free gum after eating and drinking.
One of the most important resources in this initiative is the Oral Healthcare Program intranet, where associates can access knowledge and tools to increase sales and strengthen relationships. Korzenowski Design worked with Wrigley to determine the campaign brand and goals, and helped design the look, functionality and site navigation.
The site combines bright, engaging graphics with an uncluttered layout that promotes ease of use. In addition to designing advertising, collateral and business paper resources for the site, an assessment tool was added to guide associates to the materials for downloading and personalization.
ClientWrigleyServicesBranding and visual identity, Advertising, Print communication, Online and interactive, Marketing strategy consultationTagsB2B, website, advertising, print, digital